14 OCTOBER 2025
FOOD
MARKETING
FESTIVAL 2025
Nourishing the future of hospitality
PESARO
The world of food & beverage is constantly evolving
The Food Marketing Festival is the event for hospitality professionals seeking hands-on tools and strategies to scale their business.
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The Food Marketing Festival is much more than an event. It’s a turning point.
It is the only event in the world entirely dedicated to marketing for the restaurant industry.
It’s not a trade show, it’s not a general conference: it’s a powerhouse of strategies, tools, and inspiration for those who run a restaurant, a bar, a pizzeria, or any business in the food & beverage sector.
Now in its seventh edition, it has become a true watershed moment: participants leave with a new vision of their work. Every year, attendees come from all over Italy and abroad, ready to exchange ideas, learn, and share experiences with those who speak the same language—the language of business and service.
Beyond the stage sessions, the Festival is also a unique opportunity to connect with fellow restaurateurs: a chance to exchange ideas, celebrate successes, and discuss challenges with peers facing the same realities. It’s a real community, made up of people who want to grow—together.
The Food Marketing Festival is a unique experience.
Take part in the event that blends taste, strategy, and innovation in the food & beverage world!
VIP PASS
Enjoy the content up close and receive exclusive gifts.
- Dedicated entrance: Skip the line, walk straight in!
- Platea seating: Experience the event from a privileged position.
- 4-hour video course
“The 5 Golden Rules to Fill Your Venue on Demand” – value €99 - Multilingual Streaming: Available with real-time translation in English, French, Spanish, and German.
- VIP Gadget Pack.
Price: 97€
Available now: 60%
DIAMOND PASS
The ultimate experience: front-row seats, masterclasses, exclusive access, and top gifts.
- Dedicated entrance: Skip the line, walk straight in!
- Front-row seating: The best view of the event.
- Private Live Stream: An exclusive post-event live session reserved for participants.
- Event video recording: Available for two months.
- Masterclass: Menus, TripAdvisor, Word of Mouth, Business Plans, and Launch Offers in a 20-hour video course – €1,985 value
- 4-hour video course “The 5 Golden Rules to Fill Your Venue on Demand” – €99 value
- Book: Personally signed by Giuliano Lanzetti.
- Reserved dining area: Coffee break and lunch included, with special presence of Giuliano Lanzetti and the Pienissimo experts.
- Editorial Calendar: Organize your success – €479 value
- Multilingual Streaming: Available with real-time translation in English, French, Spanish, and German.
- DIAMOND Gadget Pack.
Price: 500€
Available now: 45%
STREAMING PASS
Join the Festival from anywhere with exclusive online access.
- Live Stream Access: Watch the full event online in real time.
- Exclusive Post-Event Live Session: A private Q&A reserved for streaming participants.
- Event Video Recording: Available for two months after the event.
- Masterclass: Menus, TripAdvisor, Word of Mouth, Business Plans, and Launch Offers in a 20-hour video course –
value €1,985 - 4-hour Video Course “The 5 Golden Rules to Fill Your Venue on Demand” –
value €99 - Multilingual Streaming: Available with real-time translation in English, French, Spanish, and German.
Price: 449€
Are you a journalist or do you work with a news outlet?
Join the biggest marketing event dedicated to the restaurant industry!
An unmissable opportunity to cover—before anyone else—the trends, innovations, and strategies that are transforming the restaurant world. A meeting point between journalism, business, and gastronomic culture.
📩 Request official press accreditation by writing to [email protected]
📍 We look forward to welcoming you with exclusive content, top speakers, and privileged access to the event.
PAY ATTENTION, NOT EVERYONE CAN JOIN!
This event is NOT for:
- The merely curious or those who cannot yet prove the upcoming opening of a venue.
- Owners of beauty salons (beauticians, hairdressers, etc.).
- Social Media Managers not officially employed by the venue owner.
- Web agencies, “tech tinkerers,” and independent consultants.
Admission is ONLY for:
-
Owners of public establishments with food & beverage service.
- Those who can provide tangible proof of their venue’s upcoming opening.
- Owners of hospitality businesses and activities in direct contact with the public.
- Owners of restaurants, bars, pizzerias, hotels, pastry shops, and similar venues.
A venue for great events.
For an event that makes the difference.
The Food Marketing Festival 2025 takes place at the Vitrifrigo Arena in Pesaro, one of the largest and most modern arenas in Europe. With a capacity of up to 10,000 spectators, this venue has hosted international events and world-class concerts by artists such a Elton John, Eric Clapton, Iron Maiden, Queen + Paul Rodgers, Muse, Jovanotti and Giorgia .
We chose this location because our audience deserves the very best: an impressive, comfortable, and technologically advanced space, where every detail is designed to deliver an engaging, intense, and unforgettable experience.
You will be in the same arena that has welcomed world-renowned artists and professionals.
This time, however, the spotlight is on those who work every day in the restaurant industry. People just like you.
Join the world’s largest marketing event dedicated to the restaurant industry.
Join the world’s largest marketing event dedicated to the restaurant industry.
14 OCTOBER 2025
The Food Marketing Festival: the free event to grow your restaurant
14 October 2025 – Pesaro
The Food Marketing Festival is a free event designed for those who truly work in the restaurant industry.
Here you’ll learn effective marketing strategies to attract more customers, improve management, and grow your venue’s profits—without wasting time on sterile theories that can’t be applied in a real restaurant.
More customers, more often
Discover how to attract new customers, build loyalty, and increase visit frequency—while also boosting average spend.
Because your venue shouldn’t just fill up—it should keep people coming back.
A self-running team
Build an autonomous, motivated, and responsible team.
This way, you can free yourself from daily operations and focus on the activities that really matter for growing your business.
More control, more profits
Learn how to read and use your venue’s data to make better decisions and implement marketing strategies that actually work.
Because you can only improve what you can measure.
Your restaurant is at risk of closing. And it’s not your fault.
Running a restaurant, a pastry shop, or a bar today is nothing like it was 10 or 20 years ago.
The world has changed.
More demanding customers, ever-evolving technologies, competition everywhere.
And yet, many still run their restaurant as if it were yesterday.
The scary statistic
Over 60% of restaurants close within 3 years.
Not for lack of passion, not for lack of sacrifice—but for lack of strategy.
Have amazing dishes? That’s not enough.
Without marketing, management, and delegation, your restaurant remains invisible.
Do you see yourself here?
Daily operations
are taking up all your time?
Growing your customer base
feels complex and difficult?
Is your restaurant losing money —
or actually MAKING a profit?
It’s time to change course!
The problem is the skills you don’t have yet!
If you feel increasingly trapped in daily operations, if you’re exhausted from work yet still see too many empty tables, it’s time to change course.
And the solution is simple: invest in yourself and in the future of your restaurant.
At the Food Marketing Festival, you’ll discover how to transform your restaurant into a profitable business, full every day. You’ll also learn techniques to delegate and reduce stress—without losing control.
Learn, Share, Connect
The Food Marketing Festival is an interactive experience.
Presentations
ROUND TABLES
NETWORKING
Connect with fellow professionals during discussions, coffee breaks, and lunch.
Food & Beverage Professionals
Restaurateurs over 6 editions.
Participating countries,
the farthest one came from Vietnam,
There was a time when I, too, lived inside my restaurant.
Always present, always rushing, always exhausted.
My name is Giuliano Lanzetti, owner of Bounty in Rimini—one of Italy’s most iconic themed restaurants and entertainment venues—and I know what it means to run a restaurant under pressure.
But I also know what it means to break free, change your mindset, and build a system that works—even without you being there every single day.
That’s what I did, and that’s exactly what I can help you do today.
STRATEGIES AND TOOLS THAT WORK
I founded Pienissimo, a company entirely dedicated to marketing for the restaurant industry. Every strategy I teach is tested in the field: first in my own restaurant, then in hundreds of restaurants all across Italy.
My goal? To help you work better, earn more, and get back to enjoying your life—even while your restaurant is full.
Over the years, I realized that individual tools or isolated courses are not enough: what’s needed is a complete, structured, and progressive vision.
That’s why I built a real training path, designed to guide you step by step throughout the whole year.
PIENISSIMO PRO
The digital platform I created to simplify restaurant management—from reservations to marketing—all in one tool. It’s the operational heart of the method.
The Pienissimo Academic Year
A complete program that guides you from A to Z: monthly training, exercises, strategic updates, and continuous coaching. It’s designed to deliver concrete, lasting results—not just theoretical pills.
FOOD MARKETING FESTIVAL
The great annual event where thousands of restaurateurs come together to exchange ideas, learn, stay updated, and grow together. It’s the moment when motivation ignites and the community grows stronger.
The Event Location
Vitrifrigo Arena Pesaro
Via Y. A. Gagarin, sn, 61122 Pesaro PU, Italy
Schedule & Program
The event will take place on 14 October 2025 and will span a full day of training and networking.
Check-In | Ore 8:15
We recommend arriving a little early to complete the check-in process. Please bring all required documents and your access QR code to enter smoothly without waiting.
Event Start | 09:00
At 9:00 the event will officially begin. We will dive into strategic topics for the restaurant industry: marketing, staff management, financial control—plus insights from special guests ready to share their experience.
Event Closing | 18:30
The day will end around 18:30. Please note that the closing time may vary slightly depending on how the activities unfold.
Book your stay with special rates
For the event, you can take advantage of discounted rates at APA Hotels partner facilities.
Fill out the form at the link below to submit your request: you’ll be contacted to finalize your booking.
BOOK YOUR SEAT AT THE FOOD MARKETING FESTIVAL 2025
Complete the form to submit your business and secure your spot at the event reserved for food professionals. Limited seats available!
Pienissimo srl – Strada Rovereta n. 6 – 47891 Falciano
RSM at the Institute for Innovation of the Republic of San Marino S.p.A.
C.O.E. SM27049 – Registered under No. 8713 in the Companies Register – Authorized for e-commerce activity No. 560 of 06/06/2018 – Share Capital €25,500 @2023